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    The Lleida Area ATM presents the “A tots ens mou una causa” campaign (18/09/2008)

    The Lleida Area ATM, within the framework of the 8th Sustainable Mobility Week, presents the “A tots ens mou una causa” campaign.

    Today, Thursday, 18th September, in front of the ATM Customer Service office, Esteve Tomàs, director of the Programme for Mobility of the Generalitat of Catalonia, Sara Mestres, director of Mobility of the Lleida City Council, and José Luis Cunillera, director of the Lleida Area ATM presented the campaign.

    A tots ens mou una causa
    In 2007 an innovative campaign was developed for Sustainable and Safe Mobility Week associated with the use of public transport and promoted by the Generalitat of Catalonia through the Ministry of Territorial Policy and Public Works and the ATM. The campaign was very well received and attracted a high level of participation, leading the ATM to repeat it again this year, with a few changes.

    The objective is to transmit the four primary values of public transport to citizens through the different advertising media of the campaign: brochures, banners, cabinet signs and voting booths.

    City and town councils from more than 100 municipalities all over Catalonia are participating in this campaign to promote public transport.

    Next week, from the 22nd to the 26th of September from 9 a.m. to 1 p.m. and from 5 to 7 p.m., the ATM will install voting booths at different points around the city of Lleida, where participants can cast their vote.

    The booths will be equipped with a laptop computer with GPRS technology to let participants place their votes on the website www.mobilitat.net.

    The Lleida Area ATM presents the “A tots ens mou una causa” campaign

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