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    Presentation of the Bus&Comerç campaign in Mollerussa (15/12/2009)

    The ATM, with the cooperation of the Provincial Commerce Federation (FECOM), presented the BUS&Comerç campaign today, an action to promote the use of public transport to access the shops. The event took place at the Mollerussa Town Council and was attended by Teresa Ginestà, Mayor of Mollerussa, Mª Rosa Eritja, President of FECOM, Neus Casals, President of Mollerussa Comercial i Cultural, and José Luis Cunillera, manager of the ATM, among others.

    The shops participating in the campaign will be able to distribute transport fare cards to their customers. The cards are valid for use within the entire integrated network of the ATM and on all the modes of transport (urban, interurban and FGC) and are good for two free journeys.

    Maria Rosa Eritja, President of FECOM, said she appreciated the fact that commerce is considered as a promotional agent for initiatives like this one and added that this is a product that will make shopping in the territory easier in keeping with the commitment to proximity that the federation promotes.

    The Mayor of Mollerussa, Teresa Ginestà, stated that this programme favours mobility between the towns of the region and helps to foster customer loyalty while reinforcing the fact that commerce can get involved in encouraging the use of public transport. The President of Mollerussa Comercial I Cultural, Neus Casals, also suggested that this campaign might foster the arrival of customers from other towns and villages in the region.

    Presentation of the Bus&Comerç campaign in Mollerussa

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